Purposeful Design for Purpose-led Organisations
Design that helps you
make a difference
...by nurturing Grateful Customers
User-Centred Design that Connects, Converts & Supports
We help you create an honest, human brand that nurtures repeat customers
Customers who will join you on your mission & joyfully advocate you
Your brand is more than
your mission, your impact or your B-Corp.
It's about people and how they feel.
Create messaging and journeys that connect, convert and build community.
Using the empathic magic of user-centred design we unearth the emotional and behavioural motivations of your users to help create journeys (your website, socials, print, merch, events etc.) that connect, convert and stimulate advocacy.
If you want people to advocate your mission
What purpose-led orgs say about us...
"Grateful have given us tools, courage and language that speaks directly to our target customers.
There's lots of thinking of purpose, personality and discovering who you really are as an individual and business.
Ian has empowered us, his support has been invaluable...I’m getting emotional now!"
Luz, Founder LatAm Business
Clean Tech
"Ian has shown time and again that he can cut through the complexity and create customer journeys that make people feel confident and in control of their money."
Bruce, Founder/MD Abundance
B-Corp Ethical Investment
"On a crazy tight timeline Grateful helped us create a brand (+web+socials+print!) that feels true to our sustainable goals while connecting with our less eco-engaged customers"
Nicky, Founder Artisan.Sustainable.Local.
Sustainable Shopping
"The focus on creating a 'grateful customer' helped us look at every area of the design process in a more emotionally intelligent way and we are delighted with the results.
We are excited to continue working with Grateful and wholeheartedly endorse them to anyone looking to truly understand what their customer wants...class!"
Dan, Owner & Founder,
Underdog Leadership
Future Leaders
If you want to enable change
What their grateful users say about our work...
"Love the new dashboard!
It’s much more transparent and easy to see how each project is going. I feel a lot more confident that I know what’s going on now."
A nurtured, confident Abundance customer
Ethical Investor
"I love the website, it brought tears to my eyes.
Love the colours - bright, just like the sun in Colombia!
The content is great."
An emotional LatAm Business user
Clean Tech advocate
"The new marketplace is excellent - the old system put me off using it.
Now I feel I can do a much simpler review & decide without the hassle of over-thinking."
A converted Abundance customer
Ethical investor
"The new website looks fresh, professional, environmental, assertive, competitive and clean."
A connected LatAm Business user
Green Tech promoter
How we work
We listen to you
We unearth your essence - what makes you the best you!
We help you form a lean
brand proposition around Your Mission, Your Values and Your Personality.
And establish why people would want to join you and make you their ‘Set it & Forget It’ choice.
We listen to your customers
Understand what they love and don’t love so much - their goals; their experiences; their barriers; their language.
Develop several User Stories - who are they and what are they specifically trying to achieve?
What would make them grateful?
We design
Add the ‘Listen to you’ to the ‘Listen to your customers’ and use it to inform all aspects of the design process.
Create branding and simple, clear, engaging, rewarding journeys, in your customers voice, that nurture grateful customers while delivering against your goals.
We Monitor and Improve
We watch how people are using your journeys and analyse the data.
We then fix, improve and better understand ‘behavioural cohorts’ - groups of people who do what you’d hope they’d do - and help others act in the same way.
If you want people to feel they need to act
Grateful works with Start-Ups and established organisations
Get Brand Confident
Brand Coaching that's Ideal for Start-Ups!
Everything you need to forge an emotive, human Brand that communicates your true mission to YOUR users.
Journeys that convert
Establish User Stories and deliver personalised journeys via socials, websites, landing pages, emails, sms etc.
Websites designed by us or your developers on the platform of your choice - Shopify, WiX, Squarespace etc.
Print and merchandise
If your journeys require offline communication we can help with that too.
Business cards, flyers, brochures, organic tees, recycled gifts, event management etc.
Audit your journeys
If your current journeys aren't working as well as you'd hope we can help you to understand why.
We'll carry out heuristic evaluation of your existing brand and journeys and feedback actions that will improve them.
Metrics achieved using our methodology
Improve the strategic metrics that are important to you.
29%
Savings due to implementation of online social care journeys
21%
Investors donating interest back to local community projects
25k+
Users of local social care 'marketplace'
~300%
Increase of Y1 customers’ page views of the secondary market marketplace
Hi! Lovely of you to pop by.
Grateful User Centred Design is led by designer wife and husband team, Nicky & Ian Ward.
We help purposeful organisations connect with, and foster, grateful communities in an organic, sustainable way.
We have decades of creative work under our belts helping organisations in the public and private sector - Local government, Dept of Health, Ethical investors and Charities as well as global companies.
Ian is a user-experience specialist with +25 years of designing customer journeys, leading creative teams and running agencies.
Nicky is a multi-faceted designer who's equally at home in the digital space as she is nurturing her eco-focused gift business, leading crochet workshops or running sustainable shopping events.
We work between the Perch Eco Business Centre in Bicester, Oxfordshire and a Solar powered, Air Source Heat Pump heated home studio in nearby Chesterton.
The Perch Eco Business Centre is located in Elmsbrook, the first phase of the Northwest Bicester eco-town.
The centre has been built to excellent environmental standards, boasting zero carbon energy usage enabled by photovoltaic panels, BREEAM excellent standards, and Passivhaus Plus certification, amongst other features inc. B-Corp, good coffee, better people, healthy indoor plants and stress-reducing furry friends!
It's a lovely, community-focused environment that inspires and nurtures.
See more info about Perch Eco architecture at Greentech and Architype.
Photo all rights Perch Eco Coworking and Town Square.
Win grateful customers who love what you do
Tell us what's important to you & we'll help
Let's chat : 07947 736218
Grateful User Centred Design brought to you by Ward Creative Partners, Chesterton, Oxon, UK.
VAT Reg No. 785450208
